One step to success

There is no elevator for success. You have to take the stairs. But the higher your ambitions, the longer the way up. Most people – 80% of the population – don’t even set goals to begin with. But of those who do set goals, roughly 70% fails. Success doesn’t have to be difficult, though. We will explain how you can improve yourself dramatically, just by taking one step a day.


Alan Weiss
‘If you improve 1% each day, you double in ability roughly every 70 days.
Alan Weiss


Why it works

ONE-a-day works because of its simplicity. Just performing one dedicated self-improvement activity every day can get you immense results in the long run. Alan Weiss famously made the following simple calculation: If you improve 1% each day, you double in ability roughly every 70 days.’ You do the math.

According to the late motivational speaker Zig Ziglar, you must work toward your objectives every day, in order to make it big. However, as psychologists have known for ages, people find it difficult to stay committed to their goals. Three common pitfalls are the following:

  1. People expect too much, too soon. As a society used to instant gratification, we want it all and we want it now. Truth is: anything worth having takes time.
  2. People burn themselves out. When conquering new challenges, people tend to completely give their all right at the beginning. Most people just take it too far.
  3. Resistance. No matter how motivated and disciplined you are, you will always have some sort of resistance, internal as well as external.

ONE-a-day tackle all three cited obstacles:

  1. You know what you get: ONE-a-day.
  2. You are prepared for the long run: pacing yourself is crucial to achieve your goals.
  3. You cope with resistance: once you make ONE-a-day part of your routine – not something that requires a conscious choice each day – it’s just another habit.

What you can do

We will show you some examples of how to start with one a day.

  1. One simple marketing item a day

‘Drip, drip, drip you win.’ It’s one of the life spells by Seth Godin, one of the biggest business inspirers of our time. On his blog, Seth posts one article a day — which is no coincidence – and in one of them he shows how to apply ‘the simple power of one a day’ to marketing and business:


Seth Godin
‘There are at least 200 working days a year. If you commit to doing a simple marketing item just once each day, at the end of the year you’ve built a mountain.’
Seth Godin


Examples are:

  1. Send a handwritten and personal thank you note to a customer
  2. Write a blog post about how someone is using your product or service
  3. Research and post a short article about how something in your industry works


  1. One second a day

After an unsatisfying career in advertising, Cesar Kuriyama quitted his job to do all those things he never had time for. His first personal project was ‘1 Second Everyday’:

‘For over 2 years, I’ve been recording 1 second every day, so I’ll never forget another day ever again. This project has had such a profoundly positive impact on my life, that I’ve passionately developed an App that will make it extraordinarily easy for anyone to do this too.’

This ‘one’ doesn’t only help to collect your memories, it also encourages you to live life to the fullest. The reason is clear: nobody wants to look back at another wasted year.

3. One goal a day

To reach long term success, we ourselves know we need to do the hard work every day. But when there is so much to do, in so little time, the things that get our attention are not always the important ones. To-do lists like ‘AnyDo’ and ‘Catch’ are useful, but they always tend to focus on the things that need attention straight away (e.g. ‘handing in presentation’). This causes important, non-urgent activities (e.g. acquiring a new skill) to be postponed. It was the main reason we created our app, ‘ONE-a-day’, that helps you to hit this sweet spot.



You can apply the ONE-a-day philosophy to all parts of your life, resulting in personal as well as professional growth. Some examples:

  • Inspiration. Find something that inspires you each day.
  • Action. Do something today that you usually would postpone till ‘tomorrow’.
  • Mind. Ask yourself one thought-provoking question today.
  • Inner peace. Take one moment of silence each day.
  • Gratitude. Before you go to sleep, ask yourself: what went well today?
  • Overcoming fear. Do one thing that you fear, today.
  • Fitness. Start your day with one set of push-ups.
  • Kindness. Commit to one act of kindness per day.
  • Growth. Find one thing to improve today.
  • Intellect. Read one chapter per day.
  • Goal setting. Take one moment to plan your successes every day.

How to embrace ONE-a-day?

It will take 21 days to make a habit. Choose one activity and go. Make today worth remembering.

by Nawaz

Nawaz (1987) from The Netherlands is one of the two brothers who founded INMWTS. As the secret behind 6 unusual, but successful brands, they live their dream since 2009 and encourage others to do the same. Go, nail your way to success!